Use the Following Case Scenario to Answer Short Answer Items

question 24

Essay

Use the following case scenario to answer short answer items. Your regional dietetic association is collaborating with the March of Dimes on a neural tube defect prevention effort. Components of social marketing will be included in the effort.
-What are the four types of behavior change as identified by marketers? Which type of change will you target in your prevention effort and why?

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Definitions:

Sharecropping

An agricultural system where tenants agree to work a landowner's land in return for a share of the crops produced on their portion of land.

Southern Economy

Historically, the economy of the southern United States, which was heavily reliant on agriculture, particularly the cultivation of cotton and other cash crops, and was significantly impacted by slavery until the Civil War.

Planter Families

Wealthy families in the American South before the Civil War, who owned large plantations and numerous slaves to work on these estates.

Physical Labor

refers to work that involves manual, bodily effort; tasks that demand physical strength, as opposed to mental or clerical work.