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Which group is able to evolve?
Old Spice
A brand known for its range of male grooming products, including antiperspirants, deodorants, body washes, and fragrances.
Generation Y
Includes the 62 million Americans born between 1981 and 1996. Also called the echo-boom.
Psychographic Segmentation
The process of dividing a market into segments based on consumer personality traits, lifestyle, or social status.
Personality
A person’s consistent behaviors or responses to recurring situations.
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