Why Haven't Humans Evolved a Resistance to the Common Cold

question 52

Multiple Choice

Why haven't humans evolved a resistance to the common cold?

• A) Colds are effectively killed by antibiotics, so there's no need.
• B) Cold viruses haven't been in existence long enough to exert selective pressure.
• C) Colds are not serious enough to remove nonresistant variants from the population.
• D) We could evolve resistance if we stopped taking so many over-the-counter medications for colds.

---

Definitions:

Strategic Marketing Process

A systematic approach to identifying opportunities, developing strategies, and implementing actions to achieve marketing and organizational goals.

Evaluation Phase

A critical stage in the project management or marketing campaign process where outcomes are assessed against objectives to determine success.

Action Memos

Internal documents used by organizations to communicate specific tasks, responsibilities, or actions that need to be taken.

Market Share

The percentage of total sales volume in a market captured by a brand or company.