Describe How Public Opinion Is Measured

question 43

Essay

Describe how public opinion is measured. What is sampling and what is it meant to accomplish? Describe some of the problems and biases of polling, such as push polling and question wording. How do the social desirability effect and the bandwagon effect each distort the measurement of opinion?

---

Definitions:

Cooperation

Cooperation refers to the act of working together towards a common goal or interest, often leading to mutual benefits and achievements.

Oligopoly

A market situation in which a small number of sellers constitutes the entire industry. It is competition among the few.

Cartel Arrangements

Agreements among competing firms to control prices or exclude entry of a new competitor in the market, often resulting in anticompetitive behavior.