Which of the Following Statements Best Describes the Changing Ownership

question 46

Multiple Choice

Which of the following statements best describes the changing ownership patterns in the American media?

• A) There has been a recent trend toward homogenization of national news as conglomerates have come to own a larger and larger percentage of media outlets.
• B) There has been a recent trend toward homogenization of national news as the Telecommunications Act of 1996 has required print media outlets to follow the Fairness Doctrine.
• C) There has been a recent trend toward diversification of national news as conglomerates have come to own a smaller and smaller percentage of media outlets.
• D) There has been a recent trend toward diversification of national news as the Telecommunications Act of 1996 has required print media outlets to follow the Fairness Doctrine.
• E) There have been no meaningful changes in media ownership patterns over the last 100 years of American history.

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Definitions:

Marketing

The business process of identifying, anticipating, and satisfying customers' needs and desires through the creation and exchange of value.

Everyday Life

The daily activities, routines, interactions, and experiences of ordinary people.

Public Relations

The practice of managing the spread of information between an organization and the public.

Edward Bernays

was an American pioneer in the field of public relations and propaganda, widely considered the father of public relations for his groundbreaking work in the early 20th century.