If a Person Supports a Candidate Because He or She

question 14

Multiple Choice

If a person supports a candidate because he or she is the front-runner in a poll,it is an example of the

• A)bellwether effect.
• B)illusion of saliency.
• C)bandwagon effect.
• D)"bounce" effect.

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Definitions:

Situational Influences

External factors that can affect consumer behavior and decision-making processes at the time of purchase, such as physical environment, social situation, or time factors.

Need-Satisfying Benefits

Need-satisfying benefits are aspects of a product or service that fulfill explicit or implicit needs of the consumer, contributing to its perceived value.

Distribution Outlets

Points of sale or channels through which products are made available to customers.

Need-Satisfying Benefits

The advantages or positive outcomes that a product or service provides to fulfill the specific needs of a customer.