The Idea Behind Micro-Targeting Is to

question 79

Multiple Choice

The idea behind micro-targeting is to

• A) send different campaign messages to different demographic groups of voters.
• B) send hundreds of very short messages to the largest possible number of voters.
• C) spend as little money as possible on advertising and to instead maximize "free media" coverage.
• D) raise money through thousands of small donations rather than a small number of large donations.

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Definitions:

Interim Financial Reporting

Reporting of a company's financial performance and position for a period shorter than its fiscal year, often quarterly.

Statement Of Cash Flows

A financial report that provides a summary of a company's cash inflows and outflows over a specified period, showing how well it manages its cash position.

Operating Segment

A component of a company that engages in business activities from which it may earn revenues and incur expenses, and about which separate financial information is available.

Reportable Segment

A component of an enterprise that is distinguished by business activities, geographical areas, or products and services, requiring separate financial disclosure under accounting standards.