The Idea Behind Micro-Targeting Is to

question 79

Multiple Choice

The idea behind micro-targeting is to

• A) send different campaign messages to different demographic groups of voters.
• B) send hundreds of very short messages to the largest possible number of voters.
• C) spend as little money as possible on advertising and to instead maximize "free media" coverage.
• D) raise money through thousands of small donations rather than a small number of large donations.

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Definitions:

Insula

Multifunctional cortical tissue located within the lateral fissure; contains language and taste perception–related regions and neural structures underlying social cognition.

Reinforcer

In operant conditioning, any event that strengthens the behavior it follows.

B.F. Skinner

An American psychologist and behaviorist best known for his work in developing the theory of operant conditioning.

Appraisals

Evaluations or judgments about the significance of an event as it relates to one's well-being.