Which of the Hypothetical New Products, If Successful, Would Most

question 71

Multiple Choice

Which of the hypothetical new products, if successful, would most likely diffuse its production and sales according to the product life cycle theory?

• A)a Ferrari sports car selling for $200,000 to a niche, upper-end market
• B)a Sony television that receives global transmissions without a satellite dish or cable connection, introduced at a high price but targeted eventually for sale to a mass market
• C)a new Diet Coca-Cola soft drink flavored with cranberries
• D)a Kyocera plastic chip carrier, which is expected to be quickly obsolete because of innovations

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Definitions:

Suburban Life

A lifestyle associated with residing in suburban areas, typically characterized by single-family homes, lower population density than urban areas, and a community-oriented environment.

Suburban Boom

The rapid expansion of suburban neighborhoods in the United States post-World War II, driven by factors like increasing automobile ownership, housing demand, and government policies.

African-Americans

An ethnic group in the United States with partial or total ancestry from any of the Black racial groups of Africa, notable for their distinct cultural, historical, and social experiences.

Levittown

Low-cost, mass-produced developments of suburban tract housing built by William Levitt after World War II on Long Island and elsewhere.