A Disadvantage of the ________ Strategy Is That Firms That

question 65

Multiple Choice

A disadvantage of the ________ strategy is that firms that adopt this strategy can decentralize too much autonomy to national subsidiaries.

• A) multidomestic
• B) continental
• C) international
• D) transnational

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Definitions:

Existing Brands

Brands that have been established in the market over time and have developed awareness, loyalty, and identity among consumers.

Brand Dilution

Occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

Pepsi

A global brand of carbonated soft drinks produced and manufactured by PepsiCo.

Product Label

A piece of information on a product's package that provides details about the product, including ingredients, manufacturer, usage instructions, and safety warnings.