The Marketing Orientation Used by Bantam Shoes for Its Foreign

question 85

Multiple Choice

The marketing orientation used by Bantam Shoes for its foreign sales focuses primarily on efficiency and product quality.Bantam most likely uses a ________.

• A) production orientation
• B) customer orientation
• C) sales orientation
• D) strategic marketing orientation

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Definitions:

Basic Tendency

An inherent inclination or natural disposition of humans and animals towards certain behaviors or actions.

Reticular Activating System

A network of neurons located in the brainstem that plays a key role in regulating wakefulness, sleep-wake transitions, and attention.

Temperament

The combination of innate traits that subconsciously influence a person's behavior and reactions to their environment.

Sociability

The inherent tendency to seek out or enjoy the company of others.