Pulte Homes Adapts Its Marketing to Foreign Differences by Making

question 19

Multiple Choice

Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios.However, Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization.Pulte Homes most likely follows a ________.

• A)social marketing orientation
• B)sales orientation
• C)strategic marketing orientation
• D)production orientation

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Definitions:

Overlearning

Continued rehearsal of material after one has first appeared to have mastered it.

Continued Rehearsal

The repetitive practice or review of information or skills to reinforce learning and facilitate memory retention.

Master The Material

The process of acquiring in-depth knowledge or skill in a particular area of study or interest.

Method of Loci

This is a mnemonic device that involves visualizing spatial environments to enhance the recall of information.