When a Company Identifies a Market Segment on a Global

question 6

Multiple Choice

When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ________.

• A)encounter a similar percentage of the population in each country within that segment
• B)find that a niche market in one country may be a mass market in another
• C)find that the market in each country is so dispersed that distribution is difficult
• D)be aiming at a mass market in each country

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Definitions:

Sociologists

Social scientists who study human societies, their structures, processes, and changes, focusing on patterns of social interaction and behavior.

Fertility

Fertility refers to the natural capability to produce offspring, often measured by the number of births per population segment over a given time period.

Standard Of Living

A level of wealth, comfort, material goods, and necessities available to a certain socioeconomic class or geographical area.

Karl Marx

A 19th-century philosopher, economist, and revolutionary who is most famous for his theories about capitalism and communism.