Examlex
In a short essay, discuss the international application of five common marketing orientations.
Competitive Advantage Strategies
Plans and actions taken by a company to ensure it has a unique position in the market, outperforming competitors or offering unique value to customers.
Operational Excellence
The pursuit of conducting business in a manner that continuously improves performance and delivers value through efficient processes, innovation, and quality management.
Product Leadership
A market strategy focus, where a company aims to continuously offer one of the most innovative and high-quality products in the market.
Customer Intimacy
A business strategy that focuses on personalization and customer care, creating close relationships with customers to understand and meet their needs in a unique way.
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