UPS Is Successful in the Small Package Delivery Market

question 83

Multiple Choice

UPS is successful in the small package delivery market. One important reason for this success is the concept of:

• A) globalization.
• B) employee flexibility.
• C) loose standards.
• D) bureaucracy.
• E) non-bureaucratic organizational system.

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Definitions:

SWOT Analysis

A strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

External Environment

Factors outside an organization that can influence its operation, including economic, political, social, technological, and legal factors.

Situation Analysis

Second step in a marketing plan; uses a SWOT analysis that assesses both the internal environment with regard to its Strengths and Weaknesses and the external environment in terms of its Opportunities and Threats.

Marketing Planning Process

A methodical approach to planning marketing strategies and tactics, involving situational analysis, setting goals, defining strategies, budgeting, and monitoring.