Examlex
A significant contribution of Chester Barnard was the concept of:
Educates Customers
Providing information or guidance to consumers to help them make informed decisions about products or services.
Restrictive Covenants
Provisions in contracts that limit the actions or behaviors of parties, often used to protect business interests and maintain competitive advantage.
Misrepresentation
The act of giving a false or misleading account of the nature of something.
Relationship Marketing
A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.
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