Examlex
The task environmental dimension includes all elements that occur naturally on earth, including plants, animals, rocks, and natural resources such as air, water, and climate.
Earned Reach
The exposure a brand gains through word-of-mouth or viral sharing, as opposed to paid advertising or owned media.
Fandom
The community of fans that passionately support a particular subject, such as a book series, television show, movie, or celebrity.
Brand Engagement
A measure of the attachment and interaction between a customer and a brand, including how actively involved the customer is with the brand.
Brand Persona
A representation of a brand's identity, character, and values as perceived by its audience.
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