If a Company Emphasizes That "No Purchase Is Complete Until

question 126

Multiple Choice

If a company emphasizes that "no purchase is complete until the customer is satisfied," then it's:

• A) utilizing a symbol.
• B) communicating its values to customers.
• C) using a slogan to present their values to customers and employees.
• D) utilizing a hero for the purpose of conveying values.
• E) using customers to harass the employees.

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Definitions:

Mental Locks

Psychological barriers or fixed mindsets that prevent individuals from seeing solutions outside their perceived limitations.

Incubation Step

A phase in the creative process or problem-solving where ideas are subconsciously pondered, leading to innovative solutions.

Graham Wallas

An academic who developed a conceptual framework for understanding how creativity functions, emphasizing the necessity of a period of unconscious processing in creative thought.

Illumination

The moment in the creative process when a person arrives at an insight or solution after a period of reflection.