Go RVing, a U

question 64

Multiple Choice

Go RVing, a U.S. company, built a subsidiary from scratch in England. This is an example of:

• A) franchising.
• B) greenfield venture.
• C) joint venture.
• D) exporting.
• E) licensing.

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Definitions:

Grow Or Retrench

A strategic decision companies must make between expanding their operations or reducing their scale to focus on core competencies.

Upside Potential

The potential or possibility for an investment, project, or venture to increase in value or profitability.

Stars

High-growth and high-market share items or businesses that require large investments to maintain their leadership but generate substantial cash.

Substantial Penetration

Achieving a significant level of market share or influence within a particular market or among a target audience, often implying a deep understanding and effective marketing efforts.