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Robbie's Robots decided to continue operations at one plant while shutting down another. The decision was justified on the basis of what was best for the total corporation. This is an example of the:
Brand Driven
An approach where brand identity and values guide decision-making processes and strategies within an organization.
Creative Brands
Brands that are distinguished by their innovative approaches in marketing, design, and engagement with consumers, often leading to a strong brand image.
Incremental Innovation
Refers to gradual and continuous improvements made to a product or service over time to enhance features or efficiency.
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