When Philip-Morris, the Tobacco Giant, Bought Kraft, Inc

question 43

Multiple Choice

When Philip-Morris, the tobacco giant, bought Kraft, Inc., it was pursuing a _____.

• A) corporate-level strategy
• B) business-level strategy
• C) functional-level strategy
• D) multidomestic strategy
• E) retrenchment strategy

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Definitions:

Darnall-Preston Complexity Index

A method used to assess the complexity of a project based on factors such as size, diversity, and uncertainty.

External

Relating to factors, forces, or influences that originate outside of an organization or system.

Internal

Referring to something that occurs or exists within an organization or entity rather than outside of it.

Size Complexity

The degree of complication or intricacy of a project or system, often related to its size.