Which of the Following Portfolio Categories Is Made Up of Poor

question 142

Multiple Choice

Which of the following portfolio categories is made up of poor performers who command only a small share of a slow-growth market?

• A) Star
• B) Cash cow
• C) Question mark
• D) Dog
• E) Cat

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Definitions:

Glocalization Strategy

A strategy that blends global integration with local responsiveness, adapting services or products to accommodate local tastes while maintaining a global brand.

Regional Tastes

Preferences and inclinations specific to people in a particular geographic area.

Brand Loyalty

Commitment to a brand in the face of competition.

Guerilla Marketing

Marketing through unconventional, innovative, low-cost means to generate social buzz and maximum exposure.