Bobby, a Product Manager, Wants to Increase the Market Share

question 147

Multiple Choice

Bobby, a product manager, wants to increase the market share of his product. He is unsure about how to go about it, not knowing for sure how costs, price, the competition, and the quality of his product will interact to influence market share. Bobby is operating under a condition of _____.

• A) risk
• B) ambiguity
• C) certainty
• D) uncertainty
• E) brainstorming

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Definitions:

Continuous Reinforcement

A method of learning that entails giving a reward after every desired behavior.

Ratio Schedule

A schedule of reinforcement where a response is reinforced only after a specified number of responses have occurred.

Partial Reinforcement Effect

The tendency for a response that is reinforced after some, but not all, correct responses to be very resistant to extinction.

Continuous Reinforcement

A method of learning in which a behavior is reinforced each time it is performed, leading to faster acquisition of the behavior.