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Jurgen is one of several middle managers sent to a training course on leadership skills. Through this effort, the organization is attempting:
Service Salesperson
A professional who specializes in selling intangible products, such as services, to consumers or businesses.
Core Principles
The fundamental beliefs or guiding truths that shape the actions, culture, and vision of an individual or organization.
Transactional Marketing
A business strategy focusing on single-point sales transactions rather than building longer-term customer relationships, emphasizing product exchange and immediate revenue.
E-Selling
The process of using digital platforms and tools to conduct sales activities, including promoting, selling, and servicing customers online.
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