The Innovation Strategy for Changing Products and Technologies That Involves

question 34

Short Answer

The innovation strategy for changing products and technologies that involves managers putting in place processes and structures to ensure that new ideas are carried forward for acceptance and implementation is known as _____ .

---

Definitions:

Psychographic Segmentation

The division of a market into segments based on consumer psychology, including their lifestyles, values, attitudes, and personality traits.

Consumers' Opinions

Refers to the beliefs, perceptions, or attitudes that individuals hold regarding products, services, or brands based on their personal experiences.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behavior patterns such as usage rate, purchase history, and brand interactions.

Usage Rate

The frequency with which consumers use a product, often used to segment markets or tailor marketing strategies.