The Equity Theory Focuses on Individual's Perceptions of How Fairly

question 99

True/False

The equity theory focuses on individual's perceptions of how fairly they are treated relative to others.

---

Definitions:

Social Trends

Patterns of behavior, interests, or opinions that are popular or expected within a society at a certain time.

Marketing Practices

Techniques and strategies used by companies to analyze, create, communicate, and deliver offers that have value for customers and clients.

Impact

The effect or influence of one thing on another, often used to describe the significant effect that actions or policies have on a community, environment, or economy.

Marketing Strategy

An organization's integrated plan for reaching specific marketing-related objectives within a given timeframe, involving the marketing mix, segmentation, targeting, and positioning.