A Need for Power, a Need for Accomplishment and a Need

question 152

True/False

A need for power, a need for accomplishment and a need for superior power is proposed by David McClelland's acquired needs theory.

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Definitions:

Search Properties

Characteristics of a product or service that can be easily assessed prior to purchase, such as color, style, or price.

Experience Properties

Characteristics or features of a product or service that contribute to the customer's direct interaction and overall experience.

Credence Properties

Attributes of a product or service that cannot be easily assessed by consumers before or after purchase, often leading to reliance on brand trust or quality signals.

Quality

The degree to which a product or service meets or exceeds customer expectations in terms of reliability, durability, and performance.