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Discuss the differences between distributive and integrative negotiation. Describe the steps for achieving a win-win solution with integrative negotiation.
Product Differentiation
A strategy businesses use to distinguish their products from those of competitors, aiming to increase market share and customer loyalty.
Price Discrimination
A pricing strategy where a seller charges different prices for the same product or service to different customers, based on factors such as willingness to pay, location, or purchase volume.
Economies of Scale
The cost advantage that arises with increased output of a product, where the average cost per unit decreases as scale of production increases.
Barriers to Entry
Factors that prevent or hinder companies from entering a specific market, such as high startup costs or stringent regulations.
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