Which of the Following Is a Ratio That Measures the Firm's

question 9

Multiple Choice

Which of the following is a ratio that measures the firm's internal performance with respect to key activities defined by management?

• A) A liquidity ratio
• B) An activity ratio
• C) Return on total assets
• D) A current ratio
• E) Profit margin on sales

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Definitions:

Formula Selling

A predefined sales technique or approach that follows a specific sequence or set of principles.

Upselling

A sales technique where the seller encourages the customer to purchase a higher-end product, an upgrade, or an additional item to make a more profitable sale.

Relationship Selling

A sales technique that prioritizes building a long-term relationship with customers rather than focusing solely on the immediate sale.

Adaptive Selling

involves sales strategies that are modified in real-time based on the behavior and feedback of the customer.