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The following question is based on the following table:
-The relationship between household income and number of DVD players is
Reliability
The consistency of a measurement, test, or research findings across different occasions and contexts.
Validity
The extent to which a test, measurement, or research study accurately reflects or assesses the concept it is intended to measure.
Data Collection
The process of systematically gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.
Communication Research
The scholarly study of communication processes and dynamics, utilizing various methodologies to understand and interpret communication behavior and effects.
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