To Compute Value Added in an Industry,we Must

question 68

Multiple Choice

To compute value added in an industry,we must

• A) add indirect taxes.
• B) subtract the cost of intermediate goods from the value of sales.
• C) add the cost of intermediate goods to the value of output.
• D) divide by the rate of inflation.
• E) add depreciation.

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Definitions:

Nielsen's PRIZM

A market segmentation research tool that classifies the American population into distinct lifestyle segments to help marketers identify and target their customers and prospects.

Mass Marketing

A marketing strategy that targets a broad, undifferentiated audience with the aim of reaching as many people as possible.

Single Marketing Program

A unified strategy designed to promote a particular product or service without segmenting efforts or resources.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behavior patterns as they relate to the use of a product or service.