The Following Question Are Based on the Following Information for a Society

question 44

Multiple Choice

The following question are based on the following information for a society:

-If disposable income is $1,800 billion,the average propensity to consume is

• A) 0.8.
• B) 0.84.
• C) 0.92.
• D) 1.00.
• E) 1.08.

---

Definitions:

Family Branding

A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.

Subbranding

A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.

Multiproduct Branding

A marketing approach in which a single name is utilized by a corporation for every item within a given category of products.

Mixed Branding

A marketing tactic where a firm uses its own brand along with a reseller's brand to reach a different segment of customers than it usually targets.