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In part,supply-side inflation
Differentiation
The process of distinguishing a product or brand from its competitors to make it more attractive to a specific target market.
Ideological Frames
Conceptual structures that shape the way information is interpreted and understood, often in line with specific political, cultural, or social ideologies.
Positioning Research
The systematic study aimed at understanding where a product, service, or brand stands relative to its competition in the minds of the consumers.
Unique Selling Points
Distinctive features or benefits that set a product, service, or brand apart from its competitors.
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