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The crowding-out effect
Marketing Research Process
A systematic approach to gathering, recording, and analyzing data about issues related to marketing products or services.
Measurable Research Objectives
Specific, quantifiable, and achievable targets set as part of a research project to assess outcomes and effectiveness.
Marketing Information System
A structured system of collecting, analyzing, and distributing marketing data to make informed business decisions.
Data Support System
A computer-based system designed to assist in the analysis of data sets to support decision-making processes in organizations.
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