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The transactions demand for money
Homogenization
The process of making things uniform, leading to a lack of diversity; often referred to in the context of globalization or corporate culture.
Differentiation
The act of distinguishing or creating differences between products, services, or businesses to gain a competitive advantage.
Social Identity Theory
A psychological framework that posits individuals derive part of their self-concept from their perceived membership in social groups.
Social Categories
Groups of people sharing common characteristics, often used to classify individuals based on aspects like race, gender, or religion.
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