Jafar Conducted an Experiment with Student Participants in Which He

question 69

Multiple Choice

Jafar conducted an experiment with student participants in which he investigated their reactions to advertisements that used humor.When analyzing his results,he should take into account that:

• A) there are likely to be many confounds in his methodology, so his results may not be reliable
• B) by using random assignment of participants to groups, it is likely that he avoided selection bias
• C) he has a convenience sample and may not be able to generalize his findings to the larger population of adults
• D) self-report methods are not an accurate way to get authentic reactions to the advertisements

---

Definitions:

Sales Dollars

The total monetary value of all sales transactions made by a company within a given period.

Town Division

A specialized segment within a larger organization or a local government area, focused on managing and providing services to a specific geographic area.

Country Division

A segment or unit of a company that operates in a specific country, responsible for tailoring operations to the local market.

Fixed Expenses

Costs that do not change with the level of production or sales, such as rent and salaries.