The Processing of Information by Sensory Systems Without Conscious Awareness

question 23

Multiple Choice

The processing of information by sensory systems without conscious awareness is referred to as:

• A) the smart unconscious
• B) subliminal perception
• C) split brain
• D) none of the above

Understand how to craft an effective pitch letter.

Grasp the implications of the changing landscape of media consumption for PR.

Understand the communication model and the concept of noise in PR practice.

Understand the guidelines for leading decision group meetings.

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Definitions:

Amylase

An enzyme that catalyzes the breakdown of starches into sugars, playing a critical role in the digestive process.

Trypsin

An enzyme produced in the pancreas that plays a key role in the digestive process by breaking down proteins into smaller peptides in the small intestine.

Phospholipid

A type of lipid molecule that is a major component of all cell membranes, known for its polar head and nonpolar tail structure.

Cell Membranes

Semi-permeable barriers that enclose the cytoplasm of a cell and regulate the passage of substances.