What Term Is Used to Describe a Decrease in a Behavioral

question 74

Multiple Choice

What term is used to describe a decrease in a behavioral response after repeated exposure to nonthreatening stimuli?

• A) habituation
• B) sensitization
• C) orienting
• D) aplysia

Explain the economic factors such as inflation, currency fluctuations, and how they affect international marketing.

Understand the significance of the Internet of Things (IoT) and artificial intelligence (AI) in marketing.

Recognize social trends such as health and wellness, sustainability, and how they influence marketing initiatives.

Describe the characteristics of generational cohorts and their importance to marketers.

---

Definitions:

Product Margin

The amount by which a product's selling price exceeds its cost of production, contributing towards covering fixed costs and profit.

Direct Materials Cost

The cost of raw materials that are directly involved in the production of a product, easily traced back to the product itself.

Activity-Based Costing

An accounting approach that assigns costs to products or services based on the activities and resources used in production or provision.

Batch Processing

A method of processing data or producing goods in groups or batches, where the items in a batch are processed before moving on to the next batch.