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The central route to persuasion is one in which:
External Financing
Describes the funds a business acquires from sources outside the company, such as bank loans, venture capital, or issuing bonds and stocks to support operations or expansion.
Sustainable Growth Rate
The maximum rate at which a company can grow its revenues and profits without increasing its financial leverage or debt.
Net Income
Represents the company's total earnings, reflecting the company's profit after all costs and taxes have been subtracted from revenues.
Cash Dividends Paid
The total amount of cash distributed by a company to its shareholders as dividends during a specific period.
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