Don Has a Cleanliness Obsession That Revolves Around a Fear

question 83

Multiple Choice

Don has a cleanliness obsession that revolves around a fear of dirt,germs,and other unclean things.His compulsion involves hand washing.If he believes he has touched something unclean,he will wash his hands until they are raw.In treatment for his disorder,Don is asked to touch all the doorknobs in his therapist's office building and is then told he cannot wash his hands.He and the therapist then sit together while Don tries to relax and overcome his feelings of extreme discomfort.This treatment:

• A) is unethical and would not be used today
• B) has been shown to be ineffective and may even cause worsening symptoms
• C) is an appropriate therapy based on extinguishing a conditioned response
• D) is less effective than tranquilizers in treating obsessive-compulsive disorder

Examine factors influencing customer satisfaction and the potential disparity between quality, value, and satisfaction.

Understand the concept of customer value and its impact on marketing strategies and customer relationship management.

Explain the role of value in developing long-term customer relationships, including the value formula and its components.

Distinguish between the dimensions of service offerings.