The Idea That Behaviors Are Learned and Can Be Unlearned

question 227

Multiple Choice

The idea that behaviors are learned and can be unlearned through classical and operant conditioning is the basis of _____ therapies.

• A) cognitive
• B) behavioral
• C) humanistic
• D) psychoanalytic

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Definitions:

Marginal Revenue

The enhanced income from disposing of one more unit of a product or service.

Perfect Price Discrimination

The practice of charging each customer the maximum they would be willing to pay for a good or service, capturing all consumer surplus.

Willingness To Pay

The maximum amount an individual is prepared to spend on a good or service, reflecting the value they assign to it.

Entry Barriers

Factors that prevent or hinder the ability of a new firm to enter and compete in an industry.