The Difficulty in Measuring Productivity Is Largely Due to

question 13

Multiple Choice

The difficulty in measuring productivity is largely due to

• A) the lack of measuring tools.
• B) the difficulty of measuring intangible benefits.
• C) an increasingly service-based economy.
• D) IT creating intangible benefits.
• E) the intangible benefits of IT in an increasingly service-based economy.

Identify the strategic marketing process phases and their significance.

Grasp the essence and application of marketing ROI (return on investment).

Recognize the importance of market-based groupings for tailoring marketing efforts.

Distinguish between functional, product line, and geographical organizational structures.

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Definitions:

Effective Annual Rate

The real return on an investment, taking into account the effect of compounding interest as opposed to just the nominal rate.

Annuity Due

An annuity in which the payments are made at the beginning of each period; contrast with ordinary annuity, where payments are made at the end of the period.

Ordinary Annuity

Uniform payments issued at sequential period endings, over a pre-defined timespan.

Savings Account

A deposit account held at a bank or financial institution that offers interest earnings and the safety of the deposited funds.