A Primary Activity in a Value Chain Is Best Described

question 99

Multiple Choice

A primary activity in a value chain is best described as

• A) an activity that uses only raw materials.
• B) an activity that involves customer service and sales.
• C) an activity that requires the use of information systems.
• D) an activity that value is directly added to a product.
• E) the first activity in which value is created.

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Definitions:

Differentiation Strategy

Differentiation strategy is a marketing approach in which a company develops and promotes products that distinguish themselves from those of competitors on the basis of attributes like design, quality, or performance.

Competitive Advantage

The unique attributes or circumstances that allow an organization to outperform its competitors, either through lower costs, better quality, or distinctive products or services.

Distinguishing Products

The process of identifying unique characteristics and benefits of products to differentiate them from competitors in the market.

Generic Strategies Model

The Generic Strategies Model is a framework developed by Michael Porter that outlines three strategies organizations can use to achieve competitive advantage: cost leadership, differentiation, and focus.