Companies That Make It Difficult or Expensive for Customers to Change

question 104

Short Answer

Companies that make it difficult or expensive for customers to change to another product are increasing ________ for potential competitors.

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Definitions:

Brain-Imaging Studies

Research involving the use of various techniques to visualize the structure or function of the brain.

Schizophrenia

A mental disorder characterized by disturbances in thought, perception, and behavior, leading to difficulties in distinguishing reality.

Amygdala

A region of the brain involved in experiencing emotions, particularly fear and pleasure, integral to the process of forming memories associated with emotional events.

Coded Messages

Communications that are transformed into a set of symbols or codes to conceal their original meaning, usually for privacy or secrecy.