When ATMs First Came Out, They Provided a Significant Competitive

question 24

Essay

When ATMs first came out, they provided a significant competitive advantage because they helped banks to differentiate themselves from others. Today, almost all banks provide access to these, so it is considered to be a standard service. How could you reengineer a bank's ATM system in order to gain competitive advantage today?

---

Definitions:

Postural Drainage

A physiotherapy technique used to assist in the clearance of secretions from the airways and lungs by positioning the body in specific ways to utilize gravity.

Chronic Bronchitis

A long-term condition characterized by inflammation of the bronchi in the lungs, leading to persistent coughing and production of sputum.

Inhaler

A medical device used for delivering medication into the body via the lungs, commonly used in the treatment of asthma and chronic obstructive pulmonary disease (COPD).

Pulmonary Secretions

Fluids produced by the lungs, including mucus and other substances, that can become problematic if not cleared, such as in certain diseases or conditions.