The Internet Is a

question 77

Multiple Choice

The internet is a

Definitions:

Tribal Members

refers to individuals who are part of a specific group or community sharing common interests, values, or characteristics.

Communal Branding Model

refers to a branding approach that builds and nurtures a shared sense of belonging and community among the brand's consumers, fostering loyalty and advocacy.

Brand Equity

The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty.

Consumer-brand Relationships

The dynamic relationship between consumers and brands characterized by interaction, loyalty, and emotional connection.