The Purpose of Relationship Management Applications Is to

question 99

Multiple Choice

The purpose of relationship management applications is to

• A) extend social marketing effectiveness.
• B) reduce accounts receivable.
• C) advertise promotions in a timely way.
• D) get new customers.
• E) maximize the value of the existing customer base.

Understand the impact of cash flow management on business survival.

Identify and apply tools and documents used in managing cash flow, such as cash budgets and aging schedules.

Analyze financial statements and ratios to assess business performance against industry standards.

Recognize the importance of managing receivables and inventory for effective cash flow management.

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