What Are the Steps in the Customer Life Cycle

question 59

Essay

What are the steps in the customer life cycle?

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Definitions:

Bargaining Power of Buyers

The influence that customers have over a producing industry, often affecting pricing, quality, and terms of sale.

Degree of Rivalry

The extent and intensity of competition among businesses within the same industry.

Substitute Products

Goods or services that can be used in place of each other, offering consumers alternatives in their purchasing choices.

Degree of Rivalry

The extent of competition between firms in the same industry, influencing market dynamics and profitability.