An RFM Analysis Is a

question 96

Multiple Choice

An RFM analysis is a

• A) data-mining system.
• B) way of recording an individual customer's spending habits.
• C) way of analyzing and ranking customers according to their purchasing patterns.
• D) way of recording a customer's most recent purchases.
• E) way of analyzing a customer's most recent purchases.

---

Definitions:

AC Sinewave

Represents alternating current electricity in a waveform that alternates in a sinusoidal manner, typical of household electrical supply.

Ion

An atom with either an excess or a deficiency of electrons in the valence; a negatively or positively charged particle.

Surplus of Electrons

A condition where there are more electrons than protons in a system, leading to a negative charge.

Ohmmeter

An instrument for measuring electrical resistance in ohms, used in diagnosing and troubleshooting electrical problems.