An RFM Analysis Is a

question 96

Multiple Choice

An RFM analysis is a

• A) data-mining system.
• B) way of recording an individual customer's spending habits.
• C) way of analyzing and ranking customers according to their purchasing patterns.
• D) way of recording a customer's most recent purchases.
• E) way of analyzing a customer's most recent purchases.

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Definitions:

Canadian Broadcasting Corporation

Canada's national public broadcaster, offering a wide range of television, radio, internet, and satellite-based services.

Radio

A form of media that transmits audio content to the public through radio waves.

Airing

The act of expressing opinions or grievances openly in a public forum or broadcasting content through media channels.

Wiki File Sharing

A method of sharing and distributing documents or files using wiki software, allowing multiple users to collaborate and edit content.